About Us

Who we are

M2 - Business Frameworks is a boutique consulting firm with clients in North America and Europe. We've been both senior clients and consultants - and know what it takes to get results. Our two managing partners, Pier Massa and Matina Massa, bring solid, complementary blue chip North American and International experience to the team. Together, we have touched on the core aspects of business management at a senior level in client organizations. We know what it takes to get things done, and understand the organizational realities and challenges that often make that difficult.

Pier Massa

Managing Partner

Pier’s expertise is focused on enabling organizations make strategic choices and then integrating these choices into the fabric of their operations. He is an experienced consultant and facilitator, balancing a disciplined strategic and customer focus with a pragmatic and action oriented approach that drives business results.

As an expert in business transformation and a highly experienced strategic and brand marketer, Pier has extensive management experience with Global blue chip organizations in North America such as Virgin, the Canadian Imperial Bank of Commerce, Molson Breweries, General Foods (Kraft), S. C. Johnson, as well as having internal and external strategic consulting assignments in Publishing, Retail, Telecommunications and Government. Pier’s gained his early consulting experience with The Boston Consulting Group. Pier has an MBA in Strategy and Marketing (Rotman School of Business) and a BA (Hons) in Economics and Psychology from Trinity College (Toronto).


Matina Massa

Managing Partner

Matina brings extensive experience in managing and implementing complex initiatives, with strong emphasis on planning, project and process management and organizational change. Through both client relationship management roles as well as leadership positions within large I.T. organizations, Matina has balanced the strategic needs of the business with a solid understanding of the customer and the delivery of bottom line impact and results

Matina has worked for large international organizations such as Virgin, Hewlett Packard Operations, Canadian Pacific Railway, TransCanada Pipelines, Esso Petroleum, Noranda Forest, Gellman-Hayward Consulting, Munich Reinsurance and Siemens in both Europe and North America.  Matina is a planner and business architect at heart and has an M.B.A. in Business/ IT Strategy (Rotman School of Business) and a B.Sc. in Applied Math and Computer Sciences from Trinity College (Toronto).

“Our mission is to enable our clients to get results.”

— M2 Business Frameworks

Our global reach belies our size

Our client engagements have seen us do work in Iceland and New Zealand, Kuwait and South Africa, Louisville, Kentucky and Las Vegas, Nevada. Our ability to work across cultures, engaging openly and effectively with people from across the globe and with different expectations, beliefs and cultural backgrounds.

For Pier this training started early – a scholarship to the United World College of Lester B. Pearson on Vancouver Island, in Canada, saw him immersed with students from 172 countries for a full two years. This preparation, anchored around debates, philosophies and fundamental questions one generally grapples with in early adulthood served as perfect preparation for the work we do now.

For Matina, who has lived in 3 continents and speaks 5 languages, the importance of cultural understanding in the implementation of change has always been a top priority.

Quite simply, our belief is that meaningful solutions can only be created when one has a genuine and true understanding of all perspectives on a situation. The reason for our success is that we celebrate and care about the different views in any situation and work to resolve situations in a way that creates win / win outcomes.

And, we stubbornly believe that there are win/win solutions to every situation.